Company news

06 September, 2021
398

Rebranding and repositioning of JSC "KOREM" due to the upcoming digitalization of the electric power industry

1 Photo

On the initiative of the Ministry of Energy of the Republic of Kazakhstan, JSC "KOREM" is working on creation of a digital ecosystem of the electric power sector, which would help to increase labor productivity and gradually implement elements of Industry 4.0, according to the development strategy “Kazakhstan 2050”.

On August 5, 2021, the Agency for protection and development of competition of the Republic of Kazakhstan approved the change of the type of activity of JSC "KOREM" from "electricity sales" to work on "data processing, placement of applications (application programs) and related activities". These changes fully reflect both the existing functions of the company and the development of new trends in providing digital services for the subjects of the energy industry.

An updated company logo is presented as part of the rebranding. The concept of the new design is divided into three areas that form the values of JSC "KOREM":

Green/orange – as environmental friendliness and innovativeness.

Dark blue – trustworthiness in business partnerships and industry development.

Sharp/strict – as innovation, competence and professionalism.

Corporate colors are still used in the new company logo, which confirms the continuity of the company's previous mission to look for technological solutions for sustainable, eco-friendly and innovative development of the industry.

"The new identity of KOREM reveals our values and approaches more precisely. We are no longer limited to the sphere element. Sharp forms reveal our ability to actively develop in the areas of digital innovation", - says Bakytzhan Ilyas, Chairman of the Board of JSC "KOREM.

 

Reference information:

JSC "KOREM" established in accordance with the decree of the Government of the Republic of Kazakhstan dated April 20, 2000 № 606 "On additional measures to improve the efficiency of the wholesale market of electric energy and capacity, is an infrastructure organization of the industry and a tool to develop competition in the electric energy market. In 2021, 100% of the shares of JSC "KOREM" were transferred to the republican ownership by the Decree of the Government of RK № 144 dated 17.03.2021.